SEO and the danger in comparing with competitors
In SEO a trap you should be careful about is to compare yourself, as a company, with...
Hiring a SEO consultant : an introduction
Up until now, I didn’t know how to begin this post. My intent was to provide you...
How Entities Impact SEO Rankings
Entities, in the realm of SEO, are the individual concepts, things, places, or people that are distinct...
Word associations work better than keywords
I don’t like talking about keywords. Strange concept given that I am an SEO consultant. To be...
Creating content means bringing together two different languages
I know. It can be tough to create content. Especially for industrial companies like yours. Often, you...
You don’t sell a product, you sell an experience.
Everyone couldn’t care less about the technical specifications of your products. Sorry to be so blunt about...
Search is obviously more human-centered than you could expect
I want to bring you up to a different way of thinking today. Sun shows up a...
The role of integrity in building credibility
Enough of fine-sounding words. Enough of unbearable promises. Words without deeds lead nowhere.Yet, how many companies base...
Social media are your allies in building your online credibility.
The more you are convinced of this, the more you can benefit from it. I have seen...
The importance of social proof for businesses in establishing credibility.
In today’s ultra-connected world, we have never been so dependent on the perceptions of others to shape...