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Auditing Google my Business categories in less time than it takes...

Let’s get straight to the point, Google my Business is a little gold mine. I mean… really...

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Use systems thinking to further develop your search strategy

You may not have noticed, but there’s a trend in semantic search to fix problems with the...

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How much words is classified as duplicate content ?

From what word count could identical text between two pages be considered duplicate content by search engines?...

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Does duplicate h1 tag impact rankings ?

It happens, sometimes because of a bad website configuration, one or several of our pages have duplicate...

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Make nuance great again

Nuance… it’s been a while I feel the need to talk about it. It must be said...

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Are title tags longer than 60 characters bad for your SEO...

or just bad for the display on the SERPs ? After hearing and reading too often that...

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I have 404 backlinks, what should I do ?

Consider for a second your website gets a lot of spammy backlinks. I know this is not...

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Are keywords the oasis of search strategy ?

In all honesty, I’ve never been comfortable with the idea of chasing keywords. I consider this to...

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No content without a strategic perspective

Our biggest concern today is not taking the time to do things properly. This is felt everywhere,...

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What is a brand ?

A very simple question that has already been answered a thousand times.  The question is, what else...

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