As an almost 14 years old SEO, I am delighted to see that SEO is increasingly stirring up the interest and curiosity of business owners. Perhaps you are also in this situation, maybe you too are taking more and more interest in what SEO can bring to your activity.
If this resonates with you, it’s a remarkable development, as SEO indeed has the potential to contribute far more to your venture than you might initially realize. However, it’s important to acknowledge that this growing interest also presents a significant challenge: the decision of selecting the right service provider. The dilemma stands: should one opt for an SEO agency or a freelance expert?
From my perspective, particularly as I am part of this cohort, choosing to collaborate with a freelance SEO consultant offers a plethora of advantages over engaging with an agency.
To illuminate this assertion, I intend to explore this subject in depth, elucidating the myriad benefits that come with partnering with a freelance SEO specialist as opposed to an agency.
An SEO freelancer enhances search engine rankings
No surprises here, you don’t hire a freelance SEO for their culinary skills, but rather for their ability to enhance the visibility of your website, and your brand in general, on the web (and potentially beyond). If he has the skills to improve your visibility to the extent that you become a noteworthy entity for search engines, believe me, you’ve found the right candidate.
An SEO freelancer improves leads generation
What’s the benefit of driving more traffic from search engines if you don’t have much more leads? The primary concern of a SEO specialist should always be to improve business income. To Increase traffic is an ego trip only. It just pleases the service provider. A freelance SEO has the capabilities to improve your visibility and rankings in such a way that the keywords on which your web pages rank not only generate traffic but also lead to contacts or revenue, depending on the nature of your site.
An SEO freelancer comes up with tailored SEO strategies
Working with an SEO agency can be tricky as they often provide a one-size-fits-all strategy. Which is not the case about the freelancer who comes up with a much wider perspective. Even more than this global vision of SEO, a freelancer will have more flexibility in their way of working and in building a sustainable strategy according to your real needs and the objectives that you would have set.
An SEO freelancer is an Up-to-Date person
The digital world is in a state of perpetual change, making it essential to have a dedicated expert who stays abreast of the latest SEO trends and algorithm updates. This is vital not only for maintaining your website’s current performance but also for continuously enhancing its visibility and effectiveness in search rankings. An SEO specialist brings a strategic approach, ensuring your website adapts and thrives amidst the dynamic online environment.
An SEO freelancer embraces knowledge-sharing
One of the things I enjoy most as a freelancer is discussing SEO with my clients. Sharing my knowledge with them, making them aware of certain things for which they are also responsible to ensure sustainable web visibility. Knowledge sharing is an attitude that you will certainly enjoy more with a freelancer than with an agency, where the relationship is likely to be more distant
An SEO freelancer offers budget flexibility
As a business owner, hiring a freelancer can be a strategic move for managing your budget effectively. You gain access to specialized skills for specific projects without the long-term financial commitment of a full-time employee. This flexibility not only helps you control costs but also allows you to adapt swiftly to market changes or evolving business needs, making it an ideal solution for your business’s dynamic requirements.
An SEO freelancer is not only a service provider
When you bring an SEO freelancer on board, you’re not just getting their expertise, but also building a meaningful relationship with them. This kind of partnership allows for strategies that are perfectly tailored to your company’s objectives. It’s great because you can quickly adapt to changes, and the freelancer is deeply committed to your success
An SEO freelancer allows you to focus on your core business activities
When you outsource your SEO needs to a freelancer, you’re essentially freeing up a lot of your time. This way, you can really zero in on the core aspects of your business. It’s like having peace of mind, knowing that your online presence is in the hands of a professional. You can focus on what you do best, while they handle the complexities of SEO.