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Entity-based search : a short introduction

Let’s begin with a fact, over the past 20 years, nothing has evolved as significantly as search...

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Establish a trustworthy reputation with customers through transparent communication.

If I told you that your clients, although they bought your product already, are not taken for...

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Building a strong brand identity through diverse content creation

If you think that creating content only means writing articles for your website’s blog, let me tell...

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Which source do you trust the most ? 

To write content doesn’t mean nothing if you don’t add specific sources within it. Sources whose the...

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What do you think of crafting content that matches your audience’s...

Your online business success depends first on your ability in producing content that matches your audience’s needs...

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Technical SEO Audit: Shedding Light on Hidden Issues and Improving Rankings

Your wish to be 1st on Search Engine does not involve any magic tricks. You just have...

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Are social signals relevant for SEO ?

What is SEO ? SEO stands for « Search Engine Optimization. » It is the process of optimizing a...

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ChatGPT: A Comprehensive Guide

In recent years, chatbots have become increasingly prevalent in various industries, from customer service to online retail....

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Informational need and user behavior, the underside of search intent

Whether you are a bit curious about Semantic Search or not, I’m convinced that the notion of...

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Are you aware of your website’s credibility ?

We live in a world where the web is literally overflowing with content. Most of them being...

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