Are social signals relevant for SEO ?
What is SEO ? SEO stands for “Search Engine Optimization.” It is the process of optimizing a...
ChatGPT: A Comprehensive Guide
In recent years, chatbots have become increasingly prevalent in various industries, from customer service to online retail....
Informational need and user behavior, the underside of search intent
Whether you are a bit curious about Semantic Search or not, I’m convinced that the notion of...
Are you aware of your website’s credibility ?
We live in a world where the web is literally overflowing with content. Most of them being...
Identifying your inner issue is not so complicated
Let’s face reality for a second. You and I have this both natural and strange difficulty in...
Auditing Google my Business categories in less time than it takes...
Let’s get straight to the point, Google my Business is a little gold mine. I mean… really...
Use systems thinking to further develop your search strategy
You may not have noticed, but there’s a trend in semantic search to fix problems with the...
How much words is classified as duplicate content ?
From what word count could identical text between two pages be considered duplicate content by search engines?...
Does duplicate h1 tag impact rankings ?
It happens, sometimes because of a bad website configuration, one or several of our pages have duplicate...
Make nuance great again
Nuance… it’s been a while I feel the need to talk about it. It must be said...