What are you waiting for building a strong credibility that impacts your outcomes ?

credibility and impact on business outcomes

I won’t teach you anything if I told you that your credibility is critical to your success. You know it as well as I do, customers nowadays ask for trust and transparency from the businesses they interact with. Even though they can “cancel” a business they don’t like, customers are also willing to pay a lot of money for products or services coming from credible and reliable sources. 

Whether you like it or not, the credibility you are building from your actions and communication impacts every aspect of your business. From your customer loyalty and retention to revenue growth and profitability. 

This brings us to my will to explore with you why credibility matters so much, especially on your outcomes. 

Importance of credibility for business 

Businesses like yours need to build trust and credibility for asserting long-term relationships with your customers. It can’t be more accurate than those days of attention economy.

Like I said above, customers, not only yours, are more likely to do business with companies that they trust and perceive as credible. Building a strong reputation for credibility can lead to : 

  • customer loyalty, 
  • positive word-of-mouth recommendations, 
  • increased business opportunities.

From another perspective, the credibility you are looking after is helping you in attracting and retaining new employees and top talent. These days, the work world is challenged by a widespread awareness among employees that they don’t want to be treated as mere ressources anymore. 

Employees want to work for companies that they perceive as credible and trustworthy. That is why businesses like yours must embrace a radical change in the way they think and act. By building a strong credibility, you can create a positive work environment that attracts and retains human forces.

a positive workspace

Yet, the question I want to raise now is how credibility can impact your outcomes ? How does the fact that people believe in you, trust you, influence your results in any way? The devil is in the details.

The impact of credibility on business outcomes

It would be nonsense to claim that credibility doesn’t play a huge role in your outcomes. The way you act as a business influence the “skeptical rate” of your customers and partners. Don’t forget you live in a world where attention is critical for success. Much more than 100 years ago. From your actions you will influence the likelihood of a potential customer taking the desired action. 

Thanks to your credibility, you, sort of, vanish the uncertainty of potential customers. They are more likely to discover you. To interact with you. They leave their uncertainty and are more certain you are the right choice. 

Credibility helps in increasing customer loyalty and trust

If a customer trusts you, he is more likely to feel confident in taking action. This trust is built over time through a combination of factors, including transparent and concise messaging, and a strong – online and offline – reputation. 

Credibility helps in higher conversion rates and sales

Credible companies are more likely to convert potential customers into paying customers. When customers trust a company, they are more likely to make a purchase and recommend the company to others. This can lead to increased sales and revenue for the business.

Credibility helps in improving reputation and brand recognition

gaining customer by building credibility

Branding helps businesses like yours to build and communicate a unique identification to differentiate themselves from their competitors in order to appeal customers and engender their loyalty. Brand credibility is especially important in environments where consumer uncertainty arises due to the asymmetry of information available as the organizations or firms have more information to value their products than consumers. 

How the impact of your credibility on your outcomes has anything to do with Search ?

As you may know Search (SEO) refers to the process of understanding the meaning behind a user’s search query and providing the most relevant and informative results based on that understanding.

Search engines like Google use various signals to determine a website’s credibility, such as inbound links from other authoritative websites, positive reviews and ratings, and relevant and informative content etc… I truly believe that improving the visibility of a company just for the sake of having huge traffic or ranking on top search queries is meaningless.

I think the role of an SEO consultant, as I am, is for sure helping you on that. Building a sustainable website etc… in a search engine viewpoint. Yet it is also my role to make sure that the strategy I provide is in line with your business expectations. Otherwise I assert that I have failed in my mission.

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