Auteur/autrice : Benjamin

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Informational need and user behavior, the underside of search intent

Whether you are a bit curious about Semantic Search or not, I’m convinced that the notion of...

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Are you aware of your website’s credibility ?

We live in a world where the web is literally overflowing with content. Most of them being...

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Identifying your inner issue is not so complicated

Let’s face reality for a second. You and I have this both natural and strange difficulty in...

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Auditing Google my Business categories in less time than it takes...

Let’s get straight to the point, Google my Business is a little gold mine. I mean… really...

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Use systems thinking to further develop your search strategy

You may not have noticed, but there’s a trend in semantic search to fix problems with the...

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How much words is classified as duplicate content ?

From what word count could identical text between two pages be considered duplicate content by search engines?...

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Does duplicate h1 tag impact rankings ?

It happens, sometimes because of a bad website configuration, one or several of our pages have duplicate...

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Make nuance great again

Nuance… it’s been a while I feel the need to talk about it. It must be said...

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Are title tags longer than 60 characters bad for your SEO...

or just bad for the display on the SERPs ? After hearing and reading too often that...

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I have 404 backlinks, what should I do ?

Consider for a second your website gets a lot of spammy backlinks. I know this is not...

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