There’s one situation that really bothers me when doing SEO. It’s that moment when I find myself working to optimize a business’s visibility all on my own, without any help from the client. Just me, pushing the strategy forward, trying to make it work.
I get it – most of you don’t know much about SEO. You might not have the skills to analyse the relevance of a webpage, assess the quality of a text, or evaluate the impact of a link. And because of that lack of understanding, you tend to put your trust in the consultant’s expertise and let the responsibility fall squarely on their shoulders.
But here’s the thing – the SEO consultant has little to no real insight into your business challenges, except for what you might have briefly discussed in an early call. He’s just an external player, nudging things in the right direction. But he can only do that if you’re willing to be transparent and accountable along the way.
Too often, I’ve faced this sense of isolation – being left alone to make it happen. And every time, it just reinforces my belief that you won’t get the results you’re hoping for if you think individual effort matters more than collaborative work. SEO isn’t a solo mission – it’s a team effort. You’ve got to be in it together.
Individual work may hurt your business more than you think
There are obvious reasons why individual work may hurt your SEO strategy and consequently your business..
First, it goes against the dynamic of Search, which primarily demands reactivity and velocity In what you can undertake to be more visible. Individual work by essence slows down that dynamic because of its non-interconnected-process.
Second, it has a negative impact on the efficiency and meaningfulness of actions. Whether they’re yours or those of the SEO consultant.
Individual work has also, and that’s an understatement, a negative impact on the relationship you have with the consultant. It encourages brief and direct exchanges.which often leads to not pursuing the same objective. Not to mention that your relationship with the consultant will remain purely commercial: client/provider. And in my opinion, that’s the worst possible scenario.
Because you are not encouraged to make changes on your end that could not only impact confidently your web visibility but also the overall functioning of your business
Benefit x1000 from collaborative work
Don’t get me wrong, I don’t want you to think collaborative work is like a new trendy-process. It’s a true, relevant and trustworthy process. To me :
- Collaboration sparks creativity. By combining diverse skills and perspectives, ideas evolve, boundaries expand, and innovation emerges.
- Collaboration means sharing the load. By dividing tasks by strengths, you reduce waste, boost productivity, and finish faster. Clear communication and the right tools keep everything on track.
- Teamwork fuels learning. You gain new skills, fresh insights, and grow together. Sharing knowledge in regular check-ins makes everyone sharper and keeps the team evolving.
- Solo decisions can be limiting. Team input brings fresh angles, challenges assumptions, and reveals the bigger picture—leading to stronger, more reliable choices.
- Being part of something bigger boosts motivation. When your ideas matter and your impact is clear, you feel connected and inspired. It turns work into a shared mission..
- More minds mean fewer mistakes. Team reviews catch issues early, allowing quick fixes and ensuring a solid, polished result.
- Collaboration builds trust. As you learn each other’s strengths and styles, teamwork gets smoother—even in tough moments. Strong relationships make all the difference.