Get a pre-strategy perspective
Small and medium-sized enterprises like yours are facing a significant challenge. You are generally aware that natural search engine optimisation (SEO) is an opportunity to grasp in order to grow your business. Yet, you may not be familiar with the basic elements that characterise building visibility online.
From what I observe, you tend to put the cart before the horse. You are attentive to the advice that we, as SEO consultants, can provide, albeit with a certain nonchalance. You quickly show signs of impatience and want to act and see results immediately.
What’s paradoxical is that you are well aware that SEO takes time. You may be less informed that SEO also requires, above all, extensive preparation. One of the first steps – if not the very first – in this preparation is to conduct an audit of your site.
An SEO audit is an operation that aims to assess whether your website meets the various relevance criteria of search engines. It serves to both identify the elements blocking your visibility and pinpoint the favourable elements, which we will refer to as opportunities.
The structure of an audit is quite simple, as it typically follows the triptych of SEO, namely technique, content, and popularity. For example, an audit will address:
In my case, I conduct the audit in a more detailed manner, incorporating other aspects such as:
I find it reductive to focus solely on the visibility of a website. To exist on the web, it is essential to be in several different (but relevant) places, hence my desire to conduct an audit that covers many areas.
As soon as I have finished observing all of the elements that I have mentioned to you (and those that I have not mentioned), I will provide you with my observations in the form of a document that spans several tens of pages.
I want to clarify this for you, an audit is quite a voluminous document. If you have been told that an audit is about 10 pages or worse, an Excel spreadsheet with just a few rows and columns, then flee. You will truly be wasting time and money.
At the end of this report, you will find what I call a set of recommendations. A few pages where the most important observations will be noted. These recommendations will allow us to outline the initial lines of a future SEO strategy.
It all depends on what we define as expensive. Personally, I offer two pricing options depending on the size of your company. If you are interested in an SEO audit, please know that I will ask for a 30% deposit upon signing. The remaining amount is due upon delivery.
Here are the details of my rates:
Everything will depend on my workload, both in terms of conducting the audit and the other projects I’m engaged in. Generally, I perform an SEO audit between 1 and 3 days. I want to reassure you that I am a very transparent person, and I do not hesitate to update my clients on the progress of the audit so that you maintain a sense of timing.