Use strategic SEO to shape your future
What is the Business Search Strategy?
The Business Search Strategy is a clever combination of strategic thinking and SEO.
The Business Search Strategy can be seen as a service that helps you not only put your website in a good position from a Search Engine perspective. It also – and mainly – allows you to differentiate your company within your industry and outperform your most vigorous competitors.
I specifically designed that service for medium-sized industrial companies as yours which struggle to generate meaningful traffic and revenues on the web.
A 3 steps process
Business positioning
(2 hours workshop + presentation)
The first step of the business search strategy lies in ensuring your company’s positioning. You can look at that as a contextual configuration where we’re going to deep dive into your market analysis, your competitors analysis but not only.
Ensuring the positioning of you company relies also on your competitive advantages, your business goals, your proposition value and the tradeoffs you’re willing to make.
Of course talking about your positioning takes into account your public understanding. Who they are, what is their information-seeking behavior, what do they feel or should feel etc
Content network
(2 hours workshop + presentation)
You won’t hear me shouting “content is king,” never. However, I acknowledge that content plays an important role in the overall health of your business.
Among other things, it helps build credibility, establish authority, and foster trustworthiness. Yet, to truly be rewarded, you must first commit to an idea you deeply believe in and share it widely.
This second step aims to help you develop a long-term content strategy by understanding why content matters, what effective content looks like, how to generate content ideas, and how to distribute them to benefit your business.
Linkbuilding
(no workshop but presentation)
This third and final step focuses on building external links to increase your website’s visibility from a search engine perspective.
However, this process is more than just mechanical. During this stage, we will target the most relevant pages for link building. By relevance, I don’t just mean high-authority or high-juice links.
I also refer to trustworthy and credible sources that align with how we want search engines to perceive our site.
Why do you need an SEO strategy ?
As most of the time in Search, businesses compete to be the best. Which implies the use of the same processes, the same activities. In SEO, this particular process is well-known, you likely may have heard of it. Starting with an SEO audit, then doing keywords research that drives to producing content to finally water it all with backlinks.
Unless you, the SEO consultant or the SEO agency you hired, know how to do all this while reducing your costs or achieving a better return, it is generally a lot of effort for results (financially speaking) that do not fully measure up to what you may have invested.
Having a bespoke seo strategy means you don’t have to compete to be the best anymore. You compete to be unique. To differentiate yourself within your industry using your own strenght.
Without a strategy, you are likely to be reactive rather than proactive, merely responding to external pressures rather than shaping your future.
What benefits of having a bespoke SEO strategy ?
It is an understatement to say that developing a tailored SEO strategy offers several advantages. In fact, they are innumerable. However, I would like to present below some of these benefits that particularly catch my attention and should also catch yours.
Competitive Advantage
Strategy allows you to develop a unique position within your industry. By identifying and leveraging your strengths, and understanding the competitive forces at play, you can differentiate yourself from competitors and achieve a sustainable competitive advantage.
Resource allocation
A bespoke seo strategy helps in the efficient allocation of resources. It ensures that your investments, whether in time, money, or people, are directed towards activities that will yield the highest returns and support your goals.
Coherence and coordination
Strategy ensures coherence and coordination across your company. It aligns the actions of your different departments and functions, ensuring that everyone is working towards the same objectives and reducing the risk of conflicting priorities.
Adaptation to change
A strategic approach allows you to anticipate and adapt to changes in the external environment. It involves continuous analysis and understanding of market trends, technological advancements, and competitive dynamics, enabling you to pivot and adjust your tactics as necessary.
Long-term perspective
Strategy provides a long-term perspective that goes beyond short-term gains. It encourages thinking about future opportunities and challenges, fostering innovation and strategic planning that will sustain your business growth and success over time.
Improve content relevance
By focusing on semantic search, a tailored SEO strategy ensures that content is aligned with user intent and the nuances of their queries. This not only helps in ranking higher on search engines but also in providing content that truly addresses user needs, thereby enhancing content relevance and value.
F.A.Q
The main difference lies in the fact that a bespoke SEO strategy is not based on superficial thinking and direct actions as the generic SEO approach. By superficial thinking I mean, conducting keyword research, technically optimizing web pages or purchasing backlinks. I consider these as common sense. Though, a bespoke SEO strategy is framed not only to improve your business’s online visibility but also to ensure its long-term sustainability by playing with your competitive advantages
The price varies between 3000 € to 10 000 € depending on the complexity of your business and market and the goals.
It ensures alignment with specific goals, attracts highly relevant traffic, and provides a competitive edge by targeting gaps in competitors’ approaches. It builds brand authority, enhances conversions, and optimizes resources for maximum ROI. A bespoke SEO strategy is also adaptable and scalable to meet evolving needs, ensuring long-term sustainability and consistent growth in rankings. This tailored approach helps differentiate your brand and delivers lasting value.
GET IN TOUCH
Before we talk strategy, let’s get to meet each other.